Fire Up! Firefighters’ Fitness aims to provide Melbourne’s children and young people with a unique, exciting and fun filled motivational fitness program by fostering the strong bonds already in place between young people and the Fire Brigade. Fire Up! Fitness aims to encourage children to interact and foster the Fire Brigades ethos and values of teamwork, mate ship and encouragement. Fire Up! Fitness, through strong and positive role models, will deliver targeted messages across several fields affecting today’s youth including health and nutrition, anti-bullying and tolerance for other people’s differences. Fire Up! Firefighters’ Fitness is delivered by experienced VICFIT qualified Fitness Instructors, some of whom are Professional Fire Fighters. Fire Up! Firefighters’ Fitness has tailored a health and fitness program for children encompassing the dynamics of teamwork, mate-ship and encouragement. Fire Up! Firefighters’ Fitness declares itself as a single operating identity and is not affliated with the Metropolitan Fire Brigade.

It was through the expansion of our role as Fire Fighters that we had first hand exposure to issues facing our community in relation to poor health and life style. As ‘first responders’ we are often “turned out” to Emergency Medical Response (E.M.R) situations where a person has suffered a stroke or heart attack due to poor health, usually as a result of having lived a sedentary lifestyle and this person requires emergency first aid.

Having worked on numerous people like this we decided to try and tackle this problem head on. We wanted to create a business that not only drastically improves peoples fitness in a positive and supported fun environment but also thoroughly educates and exposes them to a far more healthier and positive way to live their lives.